Improved solutions for reliable physical channel, e.g. Physical Downlink Shared Channel (PDSCH) reception during wireless communications, for example during 3GPP New Radio (NR) communications include continuous channel repetitions that cross slot boundaries, channel repetitions with multiple frequency hops, and joint-repetition channel estimation that uses demodulation reference signals from at least two channel repetitions for the channel estimation. In one aspect, reliable PDSCH reception may have the benefit of aiding target UEs and serving base stations in implementing reliable Multicast and Broadcast Services (MBS).