A method of shifting a color temperature of an image on a display is provided which comprises, for each pixel of the image, converting red, green and blue (RGB) components of the pixel in a non-linear light space to hue, saturation, and value (HSV) components of the pixels in an HSV color space, calculating a color temperature shift for the pixel based on the HSV components of the pixel, converting the RGB components of the pixel in the non-linear light space to RGB components of the pixel in a linear light space, modifying the RGB components of the pixel in the linear light space and converting the modified RGB components of the pixel in the linear light space to modified RGB components of the pixel in the non-linear light space.