Methods and systems are disclosed for performing operations comprising: detecting, by a messaging application, purchase or possession of a physical item by a user; identifying an augmented reality experience related to the physical item; in response to detecting purchase or possession of the physical item, granting the messaging application to the augmented reality experience; capturing, by a camera of a client device associated with the user, an image that depicts the physical item; and applying one or more augmented reality elements associated with the augmented reality experience to the image of the physical item.