A display panel control method, a display mode of the display panel including a normal display mode and a partial highlight display mode, the control method including obtaining display information of a display area in the display panel in the partial highlight display mode, the display information including a grayscale displayed corresponding to each pixel, and a number of pixels displaying the corresponding grayscale; determining a target gamma curve based on the display information, a difference between a display brightness corresponding to the grayscale in the target gamma curve and a target display brightness required for the pixels to display the corresponding grayscale in the partial highlight display mode being within a predetermined range; and controlling the pixels in the display area to display based on the target gamma curve.