Systems and methods for managing an animated emoji playback are provided. In particular, a server may monitor user interactions, wherein the user interactions include users interacting with objects of other users. The server may detect an action performed by a first user of the users on an object of a second user of the users and determine if the detected action is a triggering action defined by the second user that triggers a playback of an animated emoji of the second user. In response to determining that the detected action is the triggering action, the server may preset the playback of the animated emoji of the second user to the first user.