A backlight module and a display apparatus are provided. The backlight module includes a backplane including a bottom wall and a side wall connected to define an accommodating portion; a light guide plate in the accommodating portion; an optical film on a side of the light guide plate away from the bottom wall; and a plastic frame including a retaining wall and a bearing portion, the retaining wall is arranged side by side with the side wall on a side of the side wall away from the light guide plate; the bearing portion is connected to the retaining wall on a side of the side wall and the optical film away from the bottom wall; the bearing portion includes a first surface away from the side wall and opposite to the retaining wall; at least a portion of the first surface protrudes towards a side close to the retaining wall.