A fixing belt having an endless shape includes a base layer having an endless shape, an elastic layer on an outer peripheral surface of the base layer, and a surface layer on an outer peripheral surface of the elastic layer, the elastic layer containing a rubber and fillers dispersed in the rubber, the fillers containing heat conductive fillers, an entire thickness of the elastic layer is from 100 μm to 3,000 μm, a content ratio of the fillers with respect to the entirety of the elastic layer being 35% by volume or more, a content ratio of the fillers in a region A being less than 35% by volume with respect to the region A, and the entirety of the elastic layer having a thermal conductivity of 0.4 W/(m·K) or more in a thickness direction thereof.