In embodiments, a method includes receiving, by a computing device, a user input corresponding to an asset on a client application executing on the computing device. Responsive to receiving the user input, the computing device wirelessly transmits a request for information on a wireless tag associated with the asset directly to a nearby relay network node of a network of wireless tags. The computing device receives a location of the wireless tag associated with the asset directly from the relay network node. In response to receiving the request for information, the relay network node transmits advertising packets including an identifier of the wireless tag to nearby network nodes of the network of wireless tags.