An electronic device may include a display, a touch circuit, and a processor. The display may include an area visually exposed to an outside of the electronic device is capable of being changed between a first state and a second state. When an identified first stress value of a first unit area, among a plurality of unit areas, is greater than a first threshold value, based on a graphic user interface to be displayed, the display may be controlled to display a graphic user interface in a first area including the first unit area in a second area excluding the first unit area, to reduce pressure to the first unit area.