A method and apparatus for calculating, presenting, recalling and recording the maximum running speed of a user over a prescribed distance in miles per hour or meters per second. The result is shown in digital and iconic form on a liquid crystal display (LCD). The apparatus incorporates a micro-controller, a LCD, a motion sensor, press switches and, light emitting diodes. The motion sensor is used to generate a signal, in response to external motion, which is input to the micro-controller for use in a calculating the speed in accordance with a prescribed formula. Upon completion of running over a fixed time period or distance, a message is displayed on the LCD to indicated the maximum speed achieved by the user during an interval of the fixed time and over the prescribed distance. The apparatus may be adapted for use on shoes, a user's wrists, or the like, for the purpose of encouraging the user to run as fast as possible, and to ensure safety of the user at night.