The apparatus according to the invention, which serves for transporting supplementary products, in particular sheet-like printed products provided with adhesive, from a receiving location to a discharge location, has at least one retaining element which is moved along a continuous circulatory path and by means of which supplementary products can be gripped at the receiving location and released again at a discharge location. By means of a control arrangement, with changeover operation, during the transportation from the receiving location to the discharge location, the retaining element, which is mounted such that it can be rotated about an axis which is located at least more or less perpendicularly to the circulatory path, is optionally left unchanged in a rotary position or rotated about the axis through a certain angle until an end position of the transported supplementary product which is envisaged for further processing has been reached.