There are provided a positioning control method and a positioning control device, which enables high speed positioning with low power consumption without repeating two or more acceleration and deceleration operations in the travel from an original position (P0) to a target position (P2). There is also provided an electronic component mounting apparatus (100), which enables high speed positioning with low power consumption and enables mounting of electronic components for a short period of time. When a movable body (28) is moved from the original position (P0) to the target position (P2), there is set an operation passing position (P1) for avoiding a passing avoiding region (PAR), and driving of a drive unit having a smaller travel distance from the original position (P0) to the operation passing position (P1) is started later than driving start timing of a drive unit having a longer travel distance by a specified period of time (T(nullt1nullt2null))