A method of increasing the power output of existing permanent magnet motors along with apparatus is disclosed. Increased power output is achieved by more completely utilizing the magnetic field of motor permanent magnets during running. The apparatus is external to the motor and therefore eliminates the need for modifications to the motor itself. The method involves providing a source of power to a permanent magnet motor which is capable of demagnetizing the motor permanent magnets at stall, and reducing the power at start up to a level sufficient to prevent demagnetization. Full power to the motor is provided when the motor speed reaches a level sufficient to prevent demagnetization of the permanent magnets.