A method for tracking media signals in multimedia content is provided by uniquely identifying the multimedia content with a digital watermark identifier. A video channel is preferably embedded with a first watermark identifier. The first identifier uniquely identifies the multimedia content or the content family. A second digital watermark is embedded in an audio channel of the multimedia content. The second digital watermark uniquely identifies a user or user device. When the multimedia content is found in an unauthorized or unexpected channel, the content can be traced back to its misappropriating source via the user identifier.