A counter for counting delivered doses from a spray dispenser of a type having a main body holding a fluid substance to be dispensed and a cap with a pump and nozzle mounted on the main body, the counter including: a counter body having an upper recess for receiving the main body; a button in an arcuate lower depression on the counter body for actuation by a person's thumb when a dose is dispensed; a display on the counter body for displaying a number of doses dispensed from the main body; a circuit which changes the number of doses display each time that the button is depressed; a set button for setting a starting number which is displayed on the display, corresponding to a predetermined number of doses remaining in the spray dispenser; and a sound generator which generates an audible sound upon each depression of the button.