A unitarily molded display tray for displaying articles of jewelry having indicia tags is provided. The display tray included a plurality of recesses dispersed upon a single-plane unitary surface. Each recess has a corresponding clip which extends from one edge of the recess above the unitary surface to form a gap between the clip and the unitary surface. The clip is resiliently attached to the edge of the recesses such that an article of jewelry, such as a ring, may be inserted into the gap. After placement into the gap, the upper portion of the ring rests on the clip while the lower portion of the ring extends partially into the recess on the unitary surface. Since the lower portion of the ring is hidden from view below the unitary surface, indicia tags attached to the ring may be attached to the portion of the ring which extends through the recess, thereby keeping the indicia tag out of sight of consumers viewing the rings in the display tray.