A device and method for storing, transporting and displaying bottled products in a generally inverted position. Bottled products are placed within a device which either totally inverts or substantially inverts a bottled product in a holder. The bottled product holder can be used for storing bottled products, for the transportation of bottled products in a generally inverted manner, or for the display a of bottled products at the point of sale. Various embodiments made from an assortment of materials comprise stands and holders which capture the top and neck portion of bottled products to hold the products in a generally inverted position.