A camera lifting apparatus is used in an industrial vehicle equipped with a cargo handling apparatus for lifting a cargo carrying carriage up and down along a mast provided on a vehicle body. The carriage has a cargo carrying apparatus. The camera lifting apparatus comprises a camera unit attached to the cargo carrying apparatus. The camera unit has a camera for picking up an image of a work area of the cargo carrying apparatus. A moving mechanism moves the camera unit relatively to the cargo carrying apparatus. An actuator drives the moving mechanism.