The invention concerns a screw-on crown for a timepiece, including a head, a central portion and a lateral skirt, said head including an end face bearing a design, characterized in that the end face includes a substrate onto one face of which said design is applied, in that said substrate is mounted so as to move in rotation in said head and in that the crown further includes braking means arranged for holding said substrate in different angular orientations with respect to the head about the rotational axis of the crown.