A bait station for crawling insects includes a base and a cover fastened to the base. The base includes a bait cup bisected by a divider wall so that different baits may be offered to the insects. The cover has a roof that is spaced above and spans over the bait cup so that insects may crawl through doorways formed in the cover to access the bait in the bait cup. A support rib extends downwardly from the roof to engage the bait cup and divider wall to not only provide crush resistance and support for the roof but also to provide a bait retention feature. The support rib may also be configured to serve as a reservoir for water or other insect attractant.