In an image reproducing apparatus according to the present invention, image printing apparatuses capable of performing radio communication are sought, and service information relating to contents of image printing services provided by image printing apparatuses so detected is received from the plurality of image printing apparatuses. Information relating to the contents of the image printing services of the detected plurality of image printing apparatuses is displayed based on the received service information. An arbitrary one of the displayed plurality of image printing apparatuses is selected by the user, and the image data reproduced from a recording medium is transmitted to the selected image printing apparatus.