An image enhancing apparatus and method in which a PDF calculation unit calculates a probability density function according to a distribution of a luminance value with respect to each pixel of an input image. An average brightness calculation unit calculates average brightness of the input image based on the probability density function and an overflow threshold adaptive to the average brightness is calculated. A BUBO unit calculates a probability density function of which a distribution is adjusted, based on the overflow threshold and a predetermined underflow threshold and a cumulative distribution function is calculated with respect to the adjusted probability density function. A CDF compensating unit compensates for an influence that the BUBO unit has on the cumulative distribution function and a mapping unit uses the compensated cumulative distribution function as a mapping function, and adjusts and outputs the luminance value with respect to each pixel of the input image.