The present invention provides an apparatus, method and program product for analyzing a digital image for consumer identifying characteristics, and generating advertisements specifically to the consumer based on the identifying characteristics of the digital image. The analysis of the digital image may involve object recognition, text recognition and/or metadata analysis of a selected digital image. The present invention may be implemented, for example, within a photo kiosk or digital minilab. The generated advertisements may utilize a variety of media, including on-screen displays on the photo kiosk, a customized coupon, or a photo jacket insert.