An imaging device capable printing images in a plurality of print modes includes an image storage, a print mode data storage that stores a plurality of pieces of print mode data corresponding to the plurality of print modes, a consumable substance quantity calculating system that calculates quantity of consumable substances necessary for printing images in accordance with image data stored in the image storage, a print cost calculating system that calculates, for each of the plurality of print modes, a print cost based on the quantity of the consumable substances calculated by the consumable substance quantity calculating system. The print costs corresponding to the plurality of print modes are displayed in association with the plurality of print modes, and a printing system executes a printing operation in a designated print mode in accordance with the image data stored in the image storage.