A centralized full-service research bureau and test center method and apparatus is provided, which assists a customer, typically a Web product manager, in designing a user experience and marketing effectiveness test for typical tasks faced by a visitor to the customer's site. The centralized full-service research bureau and test center method and apparatus provides proprietary software to administer the user experience and marketing effectiveness test to a pre-qualified pool of testers meeting desired demographic constraints. The user experience and marketing effectiveness test measures not only the visitor's success in performing tasks, but also prompts a tester for context-specific feedback ranging from aesthetics to behavior. Statistics are aggregated across the testing population and presented not just as data, but with recommended actions backed up by analysis.