A manufacturing machine assembly and associated method for producing a coupon card. The machine assembly includes a support frame with a printing station for printing indicia on a top surface of a continuous sheet of stock in two parallel rows that define a first strip and a second strip of the stock. A forming station removes a release liner from the first strip to expose an adhesive layer. The forming station also moves the adhesive layer of the first strip into a bonded relationship with the release liner of the second strip to mate the first and second strips and form a continuous series of two-sided coupon cards. Exit rollers completely cut through the series of two-sided coupon cards for forming and separating individual coupon cards from the continuous sheet of stock. A first take-up roller collects a first continuous web of scrap stock. A scoring roller only cuts through a portion of the second strip of stock and a stripping roller removes the cut portion of the second strip of stock, which is now a second continuous web of scrap stock. A second take-up roller collects the second continuous web of scrap stock.