A liquid crystal display device comprising a including signal correcting means correction for correcting a level of an original image signal to a level with which transmittance in a steady state of the pixel with the original image signal is attained within one frame period, a horizontal driving means for driver applying a voltage in correspondence with the corrected image signal to a liquid crystal material, and an illumination device for illuminating the display panel with a plurality of light emitting regions thereof, said the light emitting regions sequentially turns turning on and off in synchronization with the application of the corrected image signal, while holding a definite time delay thereto.