A print control device includes a two-step print head, a print data assignment control section and a transportation control section. The two-step print head includes a plurality of printing elements of plural colors for performing color printing. The printing elements are divided into upper printing elements and lower printing elements for each different color separated by a boundary line. The print data assignment control section assigns print data of each color to the upper printing elements and the lower printing elements beginning adjacent the boundary line. The transportation control section controls a transportation amount of a printing medium in accordance with the number of the printing elements to which the print data is assigned.