发明申请
- 专利标题: Audience targeting system with segment management
- 专利标题(中): 具有细分管理的受众群体定位系统
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申请号: US10981733申请日: 2004-11-05
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公开(公告)号: US20050125289A1公开(公告)日: 2005-06-09
- 发明人: Gil Beyda , Donald Locker , Krishna Balasubramanian , Kevin McDonald , Albert Wenger , Joseph Wilson
- 申请人: Gil Beyda , Donald Locker , Krishna Balasubramanian , Kevin McDonald , Albert Wenger , Joseph Wilson
- 主分类号: G06Q30/00
- IPC分类号: G06Q30/00 ; G06F17/60
摘要:
Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logically combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.
公开/授权文献
- US08150732B2 Audience targeting system with segment management 公开/授权日:2012-04-03