发明申请
US20050165666A1 Method and apparatus to compensate demand partners in a pay-per-call performance based advertising system
有权
在每个付费电话业绩的广告系统中补偿需求伙伴的方法和装置
- 专利标题： Method and apparatus to compensate demand partners in a pay-per-call performance based advertising system
- 专利标题（中）： 在每个付费电话业绩的广告系统中补偿需求伙伴的方法和装置
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申请号： US11021939申请日： 2004-12-23
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公开(公告)号： US20050165666A1公开(公告)日： 2005-07-28
- 发明人: Daric Wong , Scott Faber , Ebbe Altberg , Mark Halstead , Ron Hirson
- 申请人： Daric Wong , Scott Faber , Ebbe Altberg , Mark Halstead , Ron Hirson
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00 ; G06F17/60
摘要：
One embodiment of the present invention provides a method and apparatus to track demand partners in a pay-per call performance based advertising system. In one embodiment, the method and apparatus include assigning at least one telephonic reference to an advertiser, the reference is to be included in an advertisement on a media channel of a demand partner. The advertiser is assessed a charge based at least in part on telephonic connections to the advertiser via the telephonic reference. The demand partner tracked with a predefined tracking model based at least in part on activity related to the telephonic reference.
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