A combination includes a container of product having a longitudinal dimension and a valve oriented to discharge product generally longitudinally from the container. A housing includes a first wall portion enclosing a main body of the container and a second tapered wall portion adjacent the first wall portion tapering to a discharge opening. The discharge opening has a cross sectional size larger than a radius of the container. Valve actuating apparatus extends laterally from the valve and has an interfering relationship with the first wall portion. Relative movement of the container toward the discharge opening causes the valve actuating apparatus to be displaced against the first wall portion to actuate the valve and dispense product from the housing.