An image processing apparatus includes an image sensing unit. After photographing of an image of a face, for example, a characteristic data selection menu is displayed for addition of a characteristic to the face image. The characteristic data selection menu offers a plurality of characteristics expressed by words, for example. A user selects by word(s) a characteristic to be added to the face image. The face image is modified on basis of an image modification pattern corresponding to the selected characteristic data. The image modification pattern data is set with a relative increasing/decreasing value with respect to color data (RGB) of each pixel of the face image. Then, displayed is a final face image which has been modified according to a plurality of image modification patterns corresponding to the plurality of selected characteristic data, for example.