Embodiments of the present invention are directed to an apparatus and method of effectively training an animal utilizing positive reinforcement techniques. The present invention is directed to a dispensing apparatus which is used in conjunction with a novel training process, whereby the trainer utilizes the dispensing apparatus to timely dispense food pellets when the animal executes a command or complies with an expected behavior. It is preferred that the dispensing apparatus is controlled by a remote control and/or a target wand. The timing at which the apparatus dispenses food pellets, in conjunction with executed command or behavior compliance trains the animal that more of the same is expected and will be rewarded. A novel protocol incorporates the dispensing device to train the animal which is simple and effective for the animal and user.