The present invention provides a server apparatus that is able to, when a content stored in a server apparatus is to be received with the use of a streaming technique and played back, have the content played back without delay in a network with a low bandwidth. The content stored in the server apparatus is formed with contents data with a high bit rate to be directly played back and contents data with a low bit rate to be played back with the use of the streaming technique. When the content is to be played back directly, the content data with a high bit rate is played back. When the content is to be played back with the use of the streaming technique, the content data with a low bit rate is transmitted.