A user can select a higher Quality of Service network connection that is at least partially subsidized by a sponsor. In response, an indicia of the sponsorship of the higher Quality of Service connection is provided to the user. The indicia of sponsorship can be provided as a result of a sponsored proactive search, wherein advertising and/or sponsored links may be repeatedly or continuously provided to the user based on analysis of the user's navigation of the network while using the higher Quality of Service connection. A sponsorship message (analogous to a “brought to you by” message in conventional radio or television programming) and/or a sponsored link also may be provided. Accordingly, higher Quality of Service network connections may be at least partially sponsored by third parties to provide revenue to the network provider that can at least partially subsidize the higher Quality of Service network connection.