A system and method for managing rich media content in a computer system. The method can comprise assembling rich media content at a first computer system; encoding the rich media content into a plurality of computer readable data formats; uploading the encoded rich media content from the user computer system to a second computer system; storing the uploaded rich media content at the second computer system; indexing the uploaded rich media content in a computer library; creating a flyer by matching and linking uploaded rich media content and an executable icon; and distributing the flyer to at least one recipient computer system in one of the plurality of computer readable data formats determined by the network computer system to be compatible with the at least one recipient computer system.