An apparatus and method are provided for simply estimating joint channel and Direction-of-Arrival (DOA) to efficiently estimate a channel impulse response associated with a spatially selective transmission channel occurring in a mobile radio channel, and performing efficient beam forming using the simplified joint channel and DOA estimation are provided. A receiver estimates the total interference power using power for each interference signal, estimates a spectral noise density, calculates steering vectors considering predetermined DOAs, and jointly calculates optimal weight vectors for each DOA of each user by applying the interference power and the spectral noise density to the steering vectors. The beam forming reduces implementation complexity of a TDD system such as a TD-SCDMA and increases beam forming efficiency in a mobile environment by efficiently using spatial diversity.