The present invention relates to a process for preparing a toner for electrophotography comprising a crystalline polyester and a colorant, wherein the colorant is added in at least one of the neutralizing step, the emulsifying step, and the aggregating step and a process for preparing a toner for electrophotography comprising a crystalline polyester and a colorant, wherein the colorant is added in at least one of the neutralizing and emulsifying step, and the aggregating step. The toner obtained according to the process of the present invention can be suitably used, for example, in development of a latent image formed in electrophotography, electrostatic recording method, electrostatic printing method, or the like.