Data elements stored in a computing system and associated with a physical object are reassociated with the same or another physical object. An identifying characteristic presented by the physical object, such as a reflective pattern applied to the object, is detected when the object is positioned adjacent to the interactive display surface. Images or other files associated with the identifying characteristic are accessed and displayed on the interactive display surface. A gesture by a user adjacent to the interactive display surface is detected to reassociate a selected representation. For example, the user can change where the selected element fits in a sequence of data elements, or reassociate the selected element with a second object placed on the interactive display surface. In a networked environment, the reassociated element can be stored on a server and subsequently accessed from a different interactive surface via the network using the second physical object.