Fed image data is used, to respectively calculate two color correction values in two correction value calculating circuits. Further, a target skin color chromaticity value and significance levels indicating which of the two color correction values should be attached importance to are inputted from an input device. Respective confidence levels for the two color correction values are calculated on the basis of the two color correction values and the inputted target skin color chromaticity value. On the basis of the calculated confidence levels, the inputted significance levels, and the two color correction values, both of the confidence levels and the significance levels are reflected, to calculate a new color correction value in a color correction value calculating circuit.