The fragrance emitting dispensing container consists of a container body and a container closure. The container body can be of any shape but preferably is of a decorative shape. The closure functions to close the container and to distribute the fragrance to the room or other space in which the container is present. The closure has a cavity that contains a fragrance emitting material which can be a sheet material or a particulate material. The top of the cavity is a lid with apertures to emit the fragrance into a room. The apertures are covered with a seal which can be partially or fully removed to open the apertures. The seal can be a single seal or a multi-segment seal, with each segment separably removeable to expose a given number of apertures.