发明申请
- 专利标题： System and method for inserting advertising content in broadcast programming
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申请号： US11218827申请日： 2005-09-02
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公开(公告)号： US20060010466A1公开(公告)日： 2006-01-12
- 发明人: Scott Swix , Paul Watson , James Gray
- 申请人： Scott Swix , Paul Watson , James Gray
- 专利权人： BellSouth Intellectual Property Corporation
- 当前专利权人： BellSouth Intellectual Property Corporation
- 主分类号： H04N7/025
- IPC分类号： H04N7/025 ; H04N7/10
摘要：
A system for inserting viewer-specific advertising content comprises a viewer device. The viewer device identifies viewer characteristics regarding the viewer. Upon receipt of advertising content, the viewer device identifies advertisements matching the viewer characteristics. The viewer device inserts the advertisements matching the viewer characteristics into broadcast content.
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