An asset visibility management system that includes a visibility application interface, an asset data acquisition and communication device interface, and a rules engine. The visibility application interface provides communications between one of a plurality of visibility applications and a common communication format. The asset acquisition and communication device interface provides communications between a plurality of data acquisition and communication devices and the common communication format. The rules engine receives a rule criteria from the visibility application interface in the common communication format and receives visibility events from the asset data acquisition and communication device interface in the common communication format. The rules engine then uses the received visibility events to determine whether the rule criteria has been satisfied.