A method, system, apparatus, and computer program product is presented by which mobile communications services are managed, based upon the location of the mobile communications device within absolute three dimensional area or locale, as determined by the legal managers or owners of that locale. The locale may be subdivided into sub-areas or zones, which may be overlapping. The management services include: management of mobile devices such that specific features of the device may be enabled, disabled or otherwise actively manged while within the zone as well as the provision of alternative network services while the device is within the zone; transaction services provided to the user of the device due to its presence within the zone; information services provided to the user of the device due to its presence within the zone.