The present invention relates to a luminous A/V cable assembly. The luminous A/V cable assembly comprises an A/V transmission line and a power line, wherein a plurality of light bulbs is connected to the power line; the plurality of light bulbs is connected in series to define a light bulb group, or using in series and(or) in parallel or any combination of in series and in parallel connecting method; the A/V transmission cable and the power cable being connected to the plurality of light bulb groups are clad with a plastic material to constitute an A/V cable having an overall different colored luminous effect.