A trim for a wheel rim, in particular, an alloy wheel rim for a vehicle includes an annulus with an inturned outer rim to define radial and axial faces, which can be located over and around an outer lip of the wheel rim. A plurality of grippers are spaced around the circumference of the outer rim such that the trim can be secured to the wheel rim. A resilient insert is located around the radial and axial faces, defined on the inner side of the annulus, to cushion the trim against the wheel rim.