A profile generation device obtains image data including information on pixel locations each indicating a location of a pixel, and extracts a location as an extraction point from the image data, the location being correlated with a predetermined color value to be used for generating a profile. The profile generation device performs a color measurement on an output image, and detects a location in the output image and a colorimetric value of the location, then generates data to be used for generating the profile from a pair of the color value correlated with the extraction point and the colorimetric value correlated with the location in the output image, wherein the location corresponds to the extraction point. Consequently, the profile generation device generates the profile by using the generated data.