Techniques for an iterative design process of determining a visual representation for an input media object are provided. One or more visual representations are determined from the input media object based on a set of encoding parameters. An output media object is then created from the one or more visual representations based on a set of decoding parameters. The one or more visual representations and/or the second media object may be displayed to a user. An indication indicating whether one or more visual representations and/or the second media object is acceptable or unacceptable is then received. If the one or more visual representations and/or the second media object is not acceptable, then at least one parameter in at least one of the set of encoding parameters and the set of decoding parameters may be changed. The process described above is then repeated until the one or more visual representations and the second media object is determined to be acceptable.