A method for matching advertisements with broadcasts includes: receiving at least one characteristic of an advertisement into a pool of available advertisements; searching the pool of available advertisements for a broadcasting match to the at least one characteristic; and signaling that the advertisement matches the at least one characteristic. Another method includes: receiving at least one characteristic of a broadcast into a pool of available broadcasts; searching the pool of available broadcasts for an advertising match to the at least one characteristic; and signaling that the broadcast matches the at least one characteristic. A system includes: a database containing information related to at least one of a broadcast and an advertisement; a search engine to search the database based on at least one characteristic received; and a signal that the at least one characteristic matches at least one of the at least one broadcast and at least one advertisement.