A liquid crystal display device includes a first substrate and a second substrate which are arranged to face each other in an opposed manner by way of a liquid crystal, first electrodes which are formed in a pixel region of a liquid-crystal-side surface of a liquid crystal display part of the first substrate, and second electrodes which are formed in a pixel region of a liquid-crystal-side surface of a liquid crystal display part of the second substrate. The liquid crystal display device further includes an arrangement which, with respect to a voltage applied between the first electrodes and the second electrodes formed per one or a plurality of frames, sequentially applies the voltage which is equal to or less than 20% of the maximum voltage between the first and second electrodes of respective pixel regions.